Experience

* Full resume available upon request. Requests should be made through the contact page of this site.

EXPERIENCE

September 2007 – Present Mail2World, Inc., Los Angeles, California
Senior Market Analyst

  • Initiated the development of press and sales materials, including collateral sheets, news releases, blog posts and other Web content
  • Wrote articles and maintained online knowledgebase of over 500 help articles consisting of user guides, FAQs and troubleshooting tips for the email platform
  • Led translation project­ by hiring, managing and paying contractors for technical translators used on email platform
  • Responded to social media support requests and directed them to the appropriate support team

May 2014 – July 2014 Winnick & Company, Beverly Hills, California
Market Research  Summer Intern

  • Created value proposition presentations for the company’s latest smart object offerings that were presented to top executives.
  • Developed a pricing model for the company’s latest smart object offerings that will be considered prior to initial market release
  • Conducted a business valuation analysis of a new potential investment opportunity for the firm
  • Conducted competitive analysis and market research for new investment opportunities

September 2007 – Present Mail2World, Inc., Los Angeles, California
Market Analyst

  • Wrote a Creative Brief for the redesign of the Mail2World Logo.
  • Conducted competitive analyses across Mail2World’s product line and prepare reports for presentation to senior management.
  • Conducted market research activities to keep abreast of changing demographics and other relevant issues for purposes of evaluating marketing campaigns and communication activities.
  • Maintained a served-market statistical analysis document defining Mail2World’s target markets, total market share, competitor market share and available market share.
  • Collect and analyze data in support of client retention, new customer acquisition, and achievement of sales targets. Analyze variables affecting performance and impact of Mail2World’s services and solutions.

January 2007 – May 2007 Conover Tuttle Pace ADV/PR Firm, Boston, Massachusetts Account Service Dept Intern

  • Conducted general and detailed competitive analysis research on agency client accounts to keep abreast of changes in their competitive landscape.
  • Collected on advertising material on agency client competitors to monitor new and innovative creative executions.
  • Reviewed and edited radio and television scripts for several agency clients.
  • Assisted Account Executive ensure that all client needs are met within a timely manner.
  • Assisted Account Executive in drafting creative briefs and strategy plans.

September 2006 – December 2006 Boston UniversityAdLab, Boston, Massachusetts Student Account Executive Client: NEAVES

  • Wrote strategy plan and creative briefs for the client’s creative.➢ Supervised and conducted client meetings.
  • Ensured that all client creative work is delivered within the agreed upon timeframe.
  • Collected approval signatures at every stage in the client’s creative project.

May 2006 – August 2006 TARC, Inc., Topeka, Kansas
Development Department Intern

  • Wrote strategy plan for promoting Winter Wonderland TARC’s largest fundraising event in any given year.
  • Developed and implemented strategies to increase TARC membership via various marketing efforts.
  • Assisted the Development Department supervisors in designing new logos and updated TARC brochures.
  • Coordinated Winter Wonderland event setup and teardown.
  • Conducted general and detailed research for Increasing TARC’s client base and membership.

January 2006 – April 2006 Boston UniversityAdLab, Boston, Massachusetts
Student Account Executive Client: Massachusetts Collaborative Law Council

  • Wrote strategy plan and creative briefs for the client’s creative.
  • Supervised and conducted client meetings.
  • Ensured that all client creative work is delivered within the agreed upon timeframe.
  • Collected approval signatures at every stage in the client’s creative project.